“It Came From Beyond” will leverage the pre-existing brand strength of science fiction/aliens/UFOs/zombies with the veteran experience of our team. We expect to penetrate the marketplace through a combined approach of traditional and current social media tools and trends.
Our producers, John Lant and Edmund Gaynes, have put together a vast social media network that includes over 100,000 emails of people who have purchased tickets to Off-Broadway musicals. These people will receive a marketing campaign of emails offering discount tickets, discount merchandising and news about the show including reviews, celebrity appearances, and corporate sponsorships.
As an off-Broadway production with remarkably low overhead, “It Came From Beyond” is an affordable alternative to other Broadway musical productions. At only $49, our full ticket price enables “It Came From Beyond” to reach an audience who might otherwise be unable to afford a show.
Operating on a lean budget, our team leverages their vast experience, resources, and wide network to minimize costs while maximizing returns. Hosted at one of our off-Broadway venues, we will be operating a 175 seat theatre. With four-five weekly performances, full investor recoupment is expected within the first 36 weeks. However, the true value of the investment will be revealed as the product continues to develop and expand its market penetration domestically, as well as globally.
After the eventual success of our off-Broadway run, “It Came From Beyond” will be taken on tour domestically, as well as a later international tour of Asia.